Awesome Web Design Cape Town

No website too big or too small.   Starting from R1500 to build a website.  We build from scratch and host your website for R200 / month on our servers.  Does your website need tweaks and upgrades and improvements or functionality?  Talk to us.

What We Do

Lead Generation

We’ll stuff your pipeline so full it will have to burst with a new closing sales team.

SEO Services

We build your website with SEO principles so that your website starts getting Google traffic from the start rather than an after thought.

Social Media Management

Managing your own social media when it’s not expertly done is not work, it’s loafing.  Get on with your core business. 

Get a Quote For Your Project

Website Design

Our agency, Mustard Seed Marketing, has a variety of digital marketing services available to your business, to help you achieve your sales goals!  We have the best web designers in Cape Town.   Because our websites are designed according to SEO principles for Google rankings which means traffic.   Because what good is a website that doesn’t get traffic?  Our Web Design in Cape Town offering allows us to either re-work your current website and optimise it according to SEO principles or they can start a brand new  website for you. The other digital marketing services we offer are Social Media Marketing, SEO services  and Lead Generation. We will delve deeper into our services, below.

We have Web Design strategic partners that are adept at building functional and engaging websites that drive the generation of Leads and promote them into converting into paid customers. Our Website developer and SEO Landing Page content creation team work together to optimize your website.  And SEO is vitally important to your websiste.  Because without it, you won’t be found on Google, which means you won’t get traffic to your site.  And what good is a website that doesn’t get traffic?

Which Tools Does Mustard Seed Marketing Make Use of to Grow Your Brand?

Our Web Design in Cape Town team analyses your target market, assesses your current website, does an SEO audit and sees how they can build, or re-work the current landing page copy and then fully optimises each landing page, for an SEO-friendly site. We also optimise Blog content or create Blogs from the starting block if it will help your SEO ranking and fits in with the content themes of your brand. Our Web Design in Cape Town services aims to get your Google ranking much better as soon as possible. When potential customers are searching for products and keywords in your niche industry we want your website to rank well and appear on Page 1. Your brand needs to appear relevant and as an industry leader in your field. Followers of your brand should look to you for advice/knowledge. This way, trust is created and people engage with your website.

How Does Our Agency Achieve Optimal Top Results for Your Product or Service Sales?

There are certain techniques that our team uses to help you rank better, on Google search. These have to do with SEO techniques that will achieve your company’s ultimate goals. Our agency’s Web Design in Cape Town team uses tried and tested methods to optimise your website, and make it user-friendly and engaging so that it is visually and textually appealing. Blogs affect SEO positively and help you have more space to repeat critical keywords in longer-form copy than your Landing Pages.

10 Steps to Creating Results-Driven Landing Pages on Your Website

SEO is a long-term form of marketing, and optimising Landing Pages and, specifically, ones that generate Leads is important. The Web Design in Cape Town team knows all the tricks of the trade to incorporate into Landing Page strategy for your brand. We’ll dive into the 10 steps to creating valuable Landing Pages, below. 1. Do a Keyword Research Analysis You should have a primary and secondary list of keywords you’d like to repeat through your Landing Pages. You need to assess what’s taking place in your niche industry, what your brand’s competitors are doing, and the information you have on existing customers, particularly those who you can target in your next promotion. In choosing long-tail keywords, linked to search intent, repeat them in a natural way throughout your copy. “Long-tail keywords” are known as keyword/keyword phrases that are specific in nature, they are usually longer in length and are used more frequently. They do get not as much traffic but convert better due to being specific in nature. “Search intent” is also known as “user intent” or “audience intent”. It refers to the reason why someone searches for something. In a strategic sense, it’s important to use long-tail keywords that respond to search intent and are used in a natural way in your Landing Page copy. 2. Ensure You Publish Your Landing Pages Onto Your Domain When crafting Landing Pages according to SEO principles, the URLs you choose, matter. Search Engines, such as Google, would like to see your root domain within the URL, it shouldn’t be random or even automatically generated. Ensure you publish all Landing Pages to your Domain. 3. Craft an Optimised Title The title of your Landing Page is the key factor to address when looking at SEO principles. It must describe the Page contents, and must be succinct. SERP listings typically show 60 characters of the title on Search Engines. You need to include keywords, with the best quality ones, used first. Search Engines focus on keywords on the left-hand side of the title. 4. Ensure You Optimise your URL for the Best Results Your URL is the most weighted element for SEO purposes. By publishing the Page to your private domain, is a good start. Optimsing your URL will assist Search Engines in understanding the positioning of your Landing Pages. Remember to keep wording short. Search Engines normally truncate URLs that are longer than a 65 character count in length. Similar to Titles, your most important keyword should go first and be positioned as far to the left as possible, with slashes to separate keywords/keyword phrases. 5. Write a Succinct Meta Description A Landing Page’s meta description doesn’t affect SERP rankings the way a Title or URL would. What is a “meta description?” It’s a summary made up of up to 320 characters, describing a web page’s content. Search Engines display “meta descriptions” in Search Results, when the description includes the keywords that are being searched for. These descriptions encourage users to click onto a Page and are a tool used in SEO. The cornerstone to an effective meta description for a Landing Page is that they are both informative and not too wordy. They tell people what they will find if they click on the link. They must be relevant to have good results. 6. Your Content Must be Planned Well Landing Pages aim to create Leads and for potential buyers to convert. So, the on-page copy must be well planned. You need to retain the attention of site visitors so they don’t click away from your site quickly. This is critical for SEO. By focussing on the benefits of your Product or Service you can keep Users on your site longer. Show the audience how your product/service will boost their livelihoods. Your copy should be easy to read, catchy, easy to digest on all Landing Pages. Pay attention to the structure of your Pages. The majority of users don’t read Landing Page content in great detail. An eye-catching headline will help them grasp the main details on the Page. Leads also look at subheadings, images, CTA buttons, graphics. CTAs promote sales and are essential too. So, ensure you create a great overall layout to your landing page that visually stimulates the User. 7. Optimise Your Images it can be more tricky for Google and other Search Engines to process/categorise the visual components of your Landing Pages. By optimising a few details connected to your graphics you can simplify the process of categorising graphics on your Landing Pages. Bear in mind, Users sometimes browse the Image Tab attached to their Search results, so in optimsing your images, you can promote overall SEO. Name your image file carefully. It must be short but descriptive. Dashes will separate words. Choose the “alt text” correctly. That’s what appears in place of the image if the image can’t load for some reason. “Alt text” succinctly adds a description to your image. 8. Create a Link Building Plan Link building helps with SEO Landing Pages to raise your SERP ranking, so include this in your strategy. Search engines constantly assess whether people using the internet consider a page relevant as well as reliable. A backlink is evidence that they are. Backlinks show that other Users have read and enjoyed the content and would vouch for it and even suggest others read it. Landing Pages need to be created with shareability at top of mind and must capitalise on backlinks. Encourage sharing of your content by adding Social Media buttons for sharing. Or even incentivise options like saying something like “tweet to download”. 9. Make Sure Your Forms are Simple as Well as User-friendly Landing Pages aim to generate Leads, so having one form/more is essential to be filled out by Users. Your company will get the Lead’s personal information. The Visitor usually receives a digital asset like an eBook, a sweepstakes entry or a customised deal. Don’t try to get too much information from your Leads on Forms, keep the fields to fill in to a minimum. 4-5 is a reasonable number. All the information you really need, initially, is their name and contact details. Keep track of your Pages’ bounce rate. If your Landing Page Forms are too long, the bounce rate may be higher, so reduce the number of fields to fill in. 10. Consider Adding A Blog to Your Company Website Blogs help overall SEO ranking as your content pieces can be longer and you can optimsie them well concerning your niche topic. Blogs help readers identify with your brand and give you a platform to air your advice, guidance and knowledge regarding your product/service. Blogs show you are experts in your field and add credibility to your overall brand messaging. Blogs are written with SEO principles in mind using primary,secondary and sometimes long-tail keywords to assist the Landing Pages in generating a better ranking on Google Search. Blogs effectively drive traffic and convert leads with CTAs and buttons/forms to gather Leads’ information. Mustard Seed Marketing’s Web Design in Cape Town services make use of all these SEO techniques to help your brand rank better. At times we optimise existing Blog Posts or start a Blog up to generate hot topic copy for your audience. Final Thoughts The Web Design in Cape Town services that Mustard Seed Marketing offers utilise effective SEO techniques, achieving the best ranking for your company and converting Leads into paying customers. We also help build trust and credibility in your brand through SEO Blogs on your Site. Our Web Developer and SEO Content Team work together to combine their skill sets and deliver the best results according to your company’s goals. Their industry experience creates the “secret sauce” needed so we can get your brand on Page 1 of Google Search, and convert as many Leads into paying customers as possible. We offer additional Services that can complement our Web Design in Cape Town services. See our extra services below: SEO services in Cape Town Social Media Marketing and Digital Marketing Agency Services Lead Generation

Contact Us

Cape Town, South Africa

+27 84 406 0801

info@mustardseedmarketingservices.co.za