Lead Generation Cape Town

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Lead Generation

Mustard Seed Marketing is a Social Media and Digital Marketing Agency that focuses on getting your brand’s message to the consumer. As part of our offering, we provide Lead Generation services. We approach this through Pay Per Click (PPC) Advertising and achieving Organic Reach through Facebook, Instagram and others. We’ll explore these techniques in more detail below so you can get a feel for how Mustard Seed Marketing tackles sourcing Leads, specifically.

We have successfully gathered Leads for numerous clients. These Leads have clicked on a brand’s PPC advert or shown interest in the brand. Our clients contact the Leads that have accumulated and close sales.

Which Tools Does Mustard Seed Marketing Make Use of to Grow Your Brand?

Our Lead Generation team in Cape Town team analyses your target market, assesses your current website, does an SEO audit and sees how they can build, or re-work the current landing page copy and then fully optimises each landing page, for an SEO-friendly site. We also optimise Blog content or create Blogs from the starting block if it will help your SEO ranking and fits in with the content themes of your brand.

Our Lead Generation team in Cape Town services aims to get your Google ranking much higher as soon as possible.  Our target is usually page 1.  When potential customers are searching for products and keywords in your niche industry we want your website to rank well and appear on Page 1. Your brand needs to appear relevant and as an industry leader in your field. Followers of your brand should look to you for advice/knowledge. This way, trust is created and people engage with your website.

What Techniques Does Mustard Seed Marketing Use to Grow Your Brand?

PPC Advertising is done by placing written adverts and graphics/banners on Google Adwords. Our team works out a PPC strategy, writes the copy, sources the graphic/create the banner, and places the advert on Google Adwords on your behalf. We measure the brand’s progress and send a Google Analytics Report to our clients at the end of each month. This report shows the Click Through Rate (CTR) and how successful the adverts that we placed were.

Another Lead Generation technique we use is to increase organic search results for your company. “Organic search results” are seen as unpaid results that appear on a search engine results page after a query was made.  

We use Facebook to achieve Organic Reach. This is the number of people who see your posts without being paid for them. This reach includes those who see your post in their own feeds or simply because their friends have engaged with you. 

How Does Our Agency Get Top Results for Your Product or Service Sales?

We use PPC advertising because it gets results quickly and offers reliable returns. PPC creates better visibility for brands on search engines like Google or even Bing. 

In regards to getting Organic Reach, the aim is to draw the attention of potential buyers so they enter your sales funnel. When achieved organically, there are no incurred costs.

Therefore, the cost of converting potential leads into paying buyers is less. An organic Facebook campaign picks up momentum in time. The more your audience engages with your posts, the better the Reach. The increased scope of your organic reach, the more effectively your Lead Generation, as well as conversion funnels, will work.

What are the Benefits of PPC Advertising?

There are 7 main benefits of PPC advertising that we will discuss below.

  1. You Can Control the Maximum Budget for Your PPC Ads

PPC advertising allows you to set a specific budget for your ad spend. You can continuously change your budget, set according to your spending threshold.

  1. One Major Benefit is You Only Pay When a User Clicks on Your Ad

In many cases, in advertising, you pay the same amount for an ad spot, regardless of how many people see it or turn into “hot leads” from it. The major benefit of PPC is you only pay per click. The person clicks on your ad and may convert from a lead to a paying customer invested in your brand.

  1. You Can Compete With Other Brands Even if Your Search Rankings Aren’t That High

If your website doesn’t rank highly in search engines, it’s still a good idea to promote it via PPC ads. You can have an edge over competitors even if your website and company are new. This is important to know for start-ups. You can compete against other established companies that have been in the game for years.

  1. You Can Test The Effectiveness of Your Ads

A PPC ad provider tracks the progress of Lead Generation on their ads so they can refine wording, graphics and strategy, to see even better results. Certain key phrases and graphics/banners are more clickable than others and the PPC provider needs to monitor the successful performing ads and adapt them and the other ads they have placed accordingly.

PPC providers track clicks, how much is being charged and provider-specific data. If you are using Google, Bing, or even Facebook, you will constantly refine your ads. The stats gathered show Return On Investment (ROI). If your ads are underperforming, you can quickly change them to see better results.

  1. You Can Boost Brand Awareness

If your PPC ad appears more frequently, people will begin to recognise your company/brand. This is good for building an online reputation, even if these people don’t click on the ad, to begin with.

  1. Launching a PPC Ad Campaign Doesn’t Take Up A Lot of Time

You need the details to be set up such as the ad text and landing page. Then you can launch your ad after some careful strategic planning to identify your target market niche. Soon after you launch your campaign, you will see results through clicks on your ads.

  1. You Can Speak Directly To Your Ideal Audience

You can target ads to people most likely to become paying customers. By doing thorough SEO keyword research, you can figure out the keywords your ideal customers are searching for when they seek information about your products or services. You can then bid on these keywords and get your ad in front of potential customers.

You can also finetune your ads based on the target market characteristics you defined at the outset of the strategic plan. You can target ads according to demographics, online activity, interests and more. You can also use a tool called remarketing, by serving ads to people who recently clicked through to your website but didn’t turn into paying customers.

Overall PPC ad campaigns are an effective way to grow your brand and increase sales of a product or services in Lead Generation.

We will now explore the 6 benefits of Organic Reach, a tool that Mustard Seed Marketing uses to great advantage in attaining glorious Leads!

  1. You Can Get Increased Value From Your Followers

If a consumer has followed your page, they have already shown interest in the brand overall. They could have looked for your Page, clicked through to it from your website, or seen your Page as a suggested Page based on other interests. These Leads have already entered your sales funnel.

Facebook places organic content on its user’s feeds based on the Facebook algorithm, they would be most likely to be interested in your brand. It has been seen that even small amounts of motivated buyers can offer you a solid Return On Investment (ROI).

  1. The More Your Followers Engage With Your Brand, the Wider Your Organic Reach

Reach builds upon itself. The bigger the Reach, the better the Engagement. The more people engage with your brand on Facebook, the more they will display your content. This is why you must post frequently. You need to post good-quality content that satisfies the needs of your Followers.

  1. You Can Build A Community Around Your Brand

People who buy your brand’s products or use your company’s services have opinions about it. Followers like to share their ideas, review products and also to connect with other like-minded users. When a post that your company posts gets a lot of Comments or Shares, it allows customers to interact with your brand and each other.

As a brand, you can add value and build trust by joining the conversation. Hopefully, the Engagement is positive. When negative Comments do come about, address your customers’ concerns and try to win them over.

  1. You Can Form a Relationship With Your Followers

Organic Reach for Lead Generation is not the only means of attracting new customers. You should research your Followers to understand your target audience. Facebook offers certain built-in analytics recording age, gender, race, and geographic location. A lot of third-party social media scheduling programs offer extensive analytics.

You can also mine data insights. This data shows you competitor data and your data. You can see what kinds of customers look for brands or products similar to your own. The better you understand your audience, the more finetuned you can make your digital marketing plan.

5.  Organic reach means more eyeballs.  More eyeballs means more traffic.  More traffic means more sales.

6.  Reduction in advertising costs.   The traffic is free!   You don’t pay Google anything.  ROI skyrockets.   SEO my friends, that’s where the secret sauce is to skyrocket sales.   We know about the secret sauce, we implement the secret sauce, we’ve made our own secret sauce and we know enough to tailor make that secret sauce to your company.

Getting a Better Understanding of PPC Advertising

It’s a good idea to have a deeper understanding of what PPC adverts as a Lead Generation tool achieve before you can ascertain if this form of online advertising will suit your brand. Companies pay each time a person clicks on their adverts, the amount can be a few cents to several rands. 

The more utilised forms of PPC adverts look similar to search results on search engines like Google, Yahoo and Bing. The other common advert type is display adverts. These are graphic or banner adverts seen on third-party partner websites as well as social media paid adverts (like display adverts on a social media platform). 

It can often be seen that marketers bid in terms of key search term phrases, for where their ads will appear, or they pay for adverts to appear within user feeds, websites and videos.

10 Steps to Creating Results-Driven Landing Pages on Your Website

SEO is a long-term form of marketing, and optimising Landing Pages and, specifically, ones that generate Leads is important. The Web Design in Cape Town team knows all the tricks of the trade to incorporate into Landing Page strategy for your brand. We’ll dive into the 10 steps to creating valuable Landing Pages, below.

1. Do a Keyword Research Analysis

You should have a primary and secondary list of keywords you’d like to repeat through your Landing Pages. You need to assess what’s taking place in your niche industry, what your brand’s competitors are doing, and the information you have on existing customers, particularly those who you can target in your next promotion.

In choosing long-tail keywords, linked to search intent, repeat them in a natural way throughout your copy. “Long-tail keywords” are known as keyword/keyword phrases that are specific in nature, they are usually longer in length and are used more frequently. They do get not as much traffic but convert better due to being specific in nature. “Search intent” is also known as “user intent” or “audience intent”. It refers to the reason why someone searches for something. In a strategic sense, it’s important to use long-tail keywords that respond to search intent and are used in a natural way in your Landing Page copy.

2. Ensure You Publish Your Landing Pages Onto Your Domain

When crafting Landing Pages according to SEO principles, the URLs you choose, matter. Search Engines, such as Google, would like to see your root domain within the URL, it shouldn’t be random or even automatically generated. Ensure you publish all Landing Pages to your Domain.

3. Craft an Optimised Title
The title of your Landing Page is the key factor to address when looking at SEO principles. It must describe the Page contents, and must be succinct. SERP listings typically show 60 characters of the title on Search Engines.

You need to include keywords, with the best quality ones, used first. Search Engines focus on keywords on the left-hand side of the title.

4. Ensure You Optimise your URL for the Best Results
Your URL is the most weighted element for SEO purposes. By publishing the Page to your private domain, is a good start.

Optimsing your URL will assist Search Engines in understanding the positioning of your Landing Pages. Remember to keep wording short. Search Engines normally truncate URLs that are longer than a 65 character count in length. Similar to Titles, your most important keyword should go first and be positioned as far to the left as possible, with slashes to separate keywords/keyword phrases.

5. Write a Succinct Meta Description
A Landing Page’s meta description doesn’t affect SERP rankings the way a Title or URL would. What is a “meta description?” It’s a summary made up of up to 320 characters, describing a web page’s content. Search Engines display “meta descriptions” in Search Results, when the description includes the keywords that are being searched for. These descriptions encourage users to click onto a Page and are a tool used in SEO.

The cornerstone to an effective meta description for a Landing Page is that they are both informative and not too wordy. They tell people what they will find if they click on the link. They must be relevant to have good results.

6. Your Content Must be Planned Well
Landing Pages aim to create Leads and for potential buyers to convert. So, the on-page copy must be well planned. You need to retain the attention of site visitors so they don’t click away from your site quickly. This is critical for SEO.

By focussing on the benefits of your Product or Service you can keep Users on your site longer. Show the audience how your product/service will boost their livelihoods. Your copy should be easy to read, catchy, easy to digest on all Landing Pages.

Pay attention to the structure of your Pages. The majority of users don’t read Landing Page content in great detail. An eye-catching headline will help them grasp the main details on the Page.

Leads also look at subheadings, images, CTA buttons, graphics. CTAs promote sales and are essential too. So, ensure you create a great overall layout to your landing page that visually stimulates the User.

7. Optimise Your Images
it can be more tricky for Google and other Search Engines to process/categorise the visual components of your Landing Pages. By optimising a few details connected to your graphics you can simplify the process of categorising graphics on your Landing Pages.

Bear in mind, Users sometimes browse the Image Tab attached to their Search results, so in optimsing your images, you can promote overall SEO. Name your image file carefully. It must be short but descriptive. Dashes will separate words.

Choose the “alt text” correctly. That’s what appears in place of the image if the image can’t load for some reason. “Alt text” succinctly adds a description to your image.

8. Create a Link Building Plan
Link building helps with SEO Landing Pages to raise your SERP ranking, so include this in your strategy. Search engines constantly assess whether people using the internet consider a page relevant as well as reliable. A backlink is evidence that they are.

Backlinks show that other Users have read and enjoyed the content and would vouch for it and even suggest others read it. Landing Pages need to be created with shareability at top of mind and must capitalise on backlinks.

Encourage sharing of your content by adding Social Media buttons for sharing. Or even incentivise options like saying something like “tweet to download”.

9. Make Sure Your Forms are Simple as Well as User-friendly
Landing Pages aim to generate Leads, so having one form/more is essential to be filled out by Users. Your company will get the Lead’s personal information. The Visitor usually receives a digital asset like an eBook, a sweepstakes entry or a customised deal.

Don’t try to get too much information from your Leads on Forms, keep the fields to fill in to a minimum. 4-5 is a reasonable number. All the information you really need, initially, is their name and contact details.

Keep track of your Pages’ bounce rate. If your Landing Page Forms are too long, the bounce rate may be higher, so reduce the number of fields to fill in.

10. Consider Adding A Blog to Your Company Website
Blogs help overall SEO ranking as your content pieces can be longer and you can optimsie them well concerning your niche topic. Blogs help readers identify with your brand and give you a platform to air your advice, guidance and knowledge regarding your product/service. Blogs show you are experts in your field and add credibility to your overall brand messaging.

Blogs are written with SEO principles in mind using primary,secondary and sometimes long-tail keywords to assist the Landing Pages in generating a better ranking on Google Search. Blogs effectively drive traffic and convert leads with CTAs and buttons/forms to gather Leads’ information.

Mustard Seed Marketing’s Web Design in Cape Town services make use of all these SEO techniques to help your brand rank better. At times we optimise existing Blog Posts or start a Blog up to generate hot topic copy for your audience.

Final Thoughts
The Web Design team and Lead Generation team in Cape Town services that Mustard Seed Marketing offers utilise effective SEO techniques, achieving the best ranking for your company and converting Leads into paying customers. We also help build trust and credibility in your brand through SEO Blogs on your Site.

Our Web Developer and SEO Content Team work together to combine their skill sets and deliver the best results according to your company’s goals. Their industry experience creates the “secret sauce” needed so we can get your brand on Page 1 of Google Search, and convert as many Leads into paying customers as possible.

We offer additional Services that can complement our Web Design in Cape Town services.

 

Contact Us

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Cape Town, South Africa

+27 84 406 0801

info@mustardseedmarketingservices.co.za