Social Media Agency Cape Town
No business too big or too small. We can build from scratch or take-over sophisticated operations. What do you want your social media accounts to accomplish? Talk to us.
What We Do
Website Design
WordPress websites, hosting and maintenance.
SEO Services & Consultancy
Keyword and competitor research, analytics, content creation, On Page, Off Page, technical SEO, backlinks and link building services.
Lead Generation
We’ll stuff your businesses pipeline with more leads than it can handle – forcing growth.
Get a Pro Quote For Your Social Media
Social Media Marketing
Mustard Seed Marketing is a Social Media and Digital Marketing Agency based in Cape Town. Digital marketing makes use of digital channels to promote products and services by reaching clients. Our Social Media and Digital Marketing Agency makes use of social media marketing, websites, PPC (Pay Per Click Advertising), Organic Search Results, Lead Generation, SEO (Search Engine Optimisation), and Content Marketing to market a brand to a potential customer.
We have successfully implemented our expertise for numerous clients over the years. We believe digital marketing is key to the success and future of your brand. With the assistance of our team, we can take your business to new heights!
How Does Mustard Seed Marketing Achieve Results for Your Product or Service?
“Our Social Media and Digital Marketing Agency aims to use the various services we offer, coming to life through a comprehensive marketing and brand strategy to finetune brand messaging. This is in order to create leads, drive sales, build customer relationships and build a community around your brand and product” – Robyn Loy, Founder and Managing Director of Mustard Seed Marketing.
Our agency offers 4 main services to further your brand efforts. They are as follows:
- Social Media and Digital Marketing Agency (as mentioned above)
- SEO Services Cape Town
- Lead Generation (PPC and Organic Reach)
- Web Design in Cape Town
We will explore each of the services we offer below. First, we will explore our social media management offering with you.
What Happens in the Social Media Marketing Implementation Phase at Our Social Media and Digital Marketing Agency?
We move on to the implementation phase: our Community Managers schedule posts, and manage customer Comments and Inbox messages. They aim to drive engagement for your brand and increase Likes/Followers. We provide the client with Leads updates throughout the month, so that they can contact the “hot” leads personally. These leads have already shown interest in the brand through community engagement. You can then promote/increase sales or use of your services.
We also follow up on brand progress on a monthly basis providing the client with a Consumer Engagement analysis. This shows the best-performing post/video, how many new Likes/Followers were garnered in the month, and an analysis of the audience of that month. This provides our clients with concrete evidence of brand growth.
What Do We Focus On When It Comes to Social Media Post Creation?
An effective social media post is made up of two parts, namely the copy and the graphic or video that accompanies it. A good quality, eye-catching graphic or video catches the attention of a user swiping through Facebook, Instagram, LinkedIn, Twitter, or Pinterest. We create imagery that tells a story and supports the caption one of our Community Managers has written to accompany the graphic.
In the posts we craft for our clients we regularly include a Call To Action (CTA). A CTA encourages the user to embark on a journey with your brand.
A Mustard Seed Marketing Social Media Campaign Success Story
We are happy to say that our agency has seen great success in digital marketing and social media marketing campaigns. We managed one of our construction client’s social media accounts, namely Facebook. After 5 months of our Community Managers managing their Facebook page and posting regularly, the construction company made R1.5 million in sales of their services.
Seeing results like these is what Mustard Seed Marketing is all about. Our construction client was delighted with these results.
We can do a Free Brand Assessment <CTA: link to a page where the lead must fill in their details and you can get back to them with a call follow-up and free Quote.> of your brand today and offer you a free quotation and basic strategy for your brand. We can figure out which areas of digital marketing your company needs to focus on and discuss our ideas with you. We hope we can truly make an impact on your company, as we did with our construction client.
What are the Benefits of Social Media Marketing?
There are 8 key benefits of social media marketing that we will delve into below.
- Generating Brand Awareness
The companies/clients we work with can tell their story on a host of social media platforms, explaining their services or promoting their products. When people are looking to buy a product or are in need of a service, a common route of action is to Google the brand, click on their website and visit their social media page. This shows the relevance of establishing the presence of your social media online.
- Garnering Leads
We aim to create conversations and drive engagement with the social media platforms we work with and garnering leads is a benefit of having a social media presence. We aim to post videos, information and news to engage the audience. In this way your brand gains credibility with potential clientele. By touching on these points and furthering engagement, you can gain leads.
- Keep Track of Your Marketing Progress
Social media channels and management systems allow us to track marketing efforts. You can measure organic social media relationships and engagement.
- Create Authenticity Within Your Brand
Engagement on your social media platforms establishes a trusted relationship with customers, partners, and employees within your company.
- Leveraging Thought Leadership
Social media helps us learn about our audience’s problems and interests. How-to guides, webinars and relevant content that helps your audience will mean they will trust your brand and look to your social media platforms as a place of guidance.
- Growing Your Audience is Key to a Successful and Profitable Brand
It was found that in 2021, 4.48 billion people made use of social media. Social media gives you access to the biggest market online. If you figure out how to solve this large market’s problems and address their needs through thought leadership content, you will establish a consumer base that stands by your brand.
- Social Media Allows You to Build a Community
With a social media strategy in place and by triggering engagement, you can create an active community surrounding your brand on social media. You can also ask your employees to share content on their personal platforms, garner Likes, and get your content shared more widely.
- It’s Important to Be Relevant in the Social Media Space
The spread of thought leadership via social media is a key tool to create engagement. Using webinars, ebooks, podcasts and blogs solves problems faced by your ideal consumer. In order to engage potential customers, you need to be able to access them and many of them are using social media. Therefore, you need to have a social media strategy action plan as part of your overall digital marketing plan.
Final Thoughts
Overall, it can be seen that Mustard Seed Marketing Social Media and Digital Marketing Agency has the experience, team and tools that you need to boost your brand and drive sales or help you get more people to use your services. We specialise in digital marketing and cater to your social media marketing and SEO needs. We offer Lead Generation, PPC, and Organic Search Results as well as SEO Web Design.
We are certain that after using our services you will see your profits rise, engagement increase, and potential leads will convert into paying customers.
Check out our other Services to see what we can offer your company today!
