SEO Services
Cape Town
INTEGRITY, HONESTY AND QUALITY BASED SEO AGENCY FOR BUSINESSES THAT DON’T RANK ON PAGE 1 OF GOOGLE. SEO SERVICES YOU CAN RELY ON. WE GAURANTEE A PAGE 1 GOOGLE RANKING.
Our Services
Website Design
Beatiful web design with SEO principles to make sure you get traffic from the start.
Lead Generation & Telemarketing Services
Whether it’s PPC advertising or cold calling, we’ve got you covered.
Social Media Marketing & Management
You focus on your business, we’ll generate leads from your social media.
“TRAFFIC EQUALS MONEY.”
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IF YOUR WEBSITE ISN’T ON PAGE 1 OF GOOGLE YOU’RE NOWHERE.
At Mustard Seed Marketing Social Media and Digital Marketing Agency, we offer a variety of digital marketing services to get you the results you are after! Our SEO (Search Engine optimisation) Services in Cape Town make use of specific techniques for helping your website or Blog rank on page one of a Google search. We also offer Social Media Marketing, Web Design in Cape Town and Lead Generation. We’ll explore our SEO Services in Cape Town in more detail, below.
We approach our SEO Services in Cape Town Strategy with a two-tiered approach. We look at optimising your website’s landing pages and we also offer SEO Blog Post Content Creation. We have strategic partners who are SEO experts and SEO Content Writers who offer a wealth of knowledge in their respective fields.
Which Tools Does Mustard Seed Marketing Make Use of to Grow Your Brand?
Our SEO Services in Cape Town specialists also make use of backlinks. We will look into this below. They also feature your Blog posts as Guest Blogs on reputable websites in your industry. In this case, they can add a link and Bio to your website within the copy of the Guest Blog. This increases Organic Reach and sends traffic to your Website.
A “backlink” takes place when one website links up to another via “anchor text”. A “backlink” refers to any article you can see that links up to another source or website. Backlinks raise your website’s authority and also help you rank higher in regard to target keywords in the Search Engine Results Pages (SERPs).
How Do We Get Top Results for Your Product or Service Sales?
We use Keyword Research Tools such as Ubersuggest or Ahrefs to conduct keyword research.
A tool such as Ahrefs offers SEO Specialists a Dashboard that shows the:
- Domain Rating
- Referring Domains
- Backlinks
- Organic Traffic
- Organic Keywords
- Audience Demographics
- Tracked Keywords
In this way, our team can keep track of your Domain Rating.
We send our SEO Services in Cape Town clients a Monthly SEO Report which is an analysis of the keywords we targeted and how they performed to increase your Domain Rating.
How Does Mustard Seed Marketing Tackle SEO Services in Cape Town for Our Clients?
If you would like to stick with just optimsing your Landing Pages, our SEO team can do that for you and help you edge closer to a Page 1 Ranking on Google Search.
We use:
- keyword targeting
- backlinks
- blogs
- relevant information in the content.
This is to drive results.
We’ll take a closer look at the benefits of an optimised Landing Page and the benefits of using SEO Blogs to improve your Google Search Ranking. Firstly, we’ll take a look a the benefits of using our SEO Services in Cape Town to optimise the Landing Pages on your website.
Getting a Better Understanding of SEO Landing Pages
Landing pages not only help you rank better on Google Search, so your brand is top of mind. The SEO Services in Cape Town, that Mustard Seed Marketing offers, is aware of the benefits of an optimised set of landing pages, and we would like to share these benefits with you.
What are the Benefits of SEO Landing Pages?
There are 6 main benefits of SEO Landing Pages that we will touch on below.
- SEO Landing Pages Help You Build Up Your Consumer Loyalty
The homepage on a Website is aimed at giving an overview of your brand while Landing Pages help you foster consumer loyalty and boost sales and sign-ups by focusing on a Call To Action (CTA). In this way, they can follow your brand or buy your product/ use your services.
- You Can Assess the Goals of Your SEO Landing Page and Tailor Your CTA
You need to figure out the goals you wish to reach before you optimsie your Landing Page. You can choose between different CTAs such as a “Sign-up Landing Page” or a “Product Landing Page”. A “sign-up Landing Page” helps you grow your audience whereby consumers can fill in a form to sign-up for your Membership. A “Product Landing Page” is a platform to sell your products.
- By Understanding Your Target Market Audience You Can Better Your Conversion Rates
After having assessed your audience through a target market analysis, you will know better what message you want to present to them. You can do a keyword analysis based on your known target audience.
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Years Established
Completed Projects
We’ve been HELPING to build businesses with marketing know how and tech savvy in the trenches for over 20 years in cumulative experience.
- Use A few Different Landing Pages Relevant to Consumers to Target Different Segments of Your Audience
If you have a skincare range, as an example, your SEO specialist team should try creating a few different Landing Pages. The content should be aimed at specific customers that live in different parts of a country. You could for example have a landing page that promotes anti-aging Sun-cream in warmer parts of the country and a Landing Page that promotes Day Cream for Aging skin in colder parts of the country where the icy weather can take a toll on an aging person’s skin.
- Grab the Attention of Your Audience with Quality Content
Landing Pages drive results when they are not overly wordy, they are on-brand and they speak directly to your audience. Headlines should be eye-catching and encourage the audience to read more. The Landing Page body copy should be uncomplicated and provide relevant, “juicy” information within your industry niche.
Using bullet points on your Landing Page makes the information easier to digest. Make sure your CTAs are easy to understand and easy to take action on. Tailor your CTAs to the buying stage that your customer is in.
- Use Catchy Images and Detailed Product/Services Information
The images you use on your Landing Pages should be complementary to the content and to your brand. A good image will lure a Lead in to read more.
A catchy product description ensures a better chance of a sale. The product or service description must be on-brand and answers the needs or peaking the curiosity of your audience. Well-written copy converts Leads into paying customers.
Overall, it can be seen that with an optimised and relevant set of Landing Pages your website will rank well and help Leds turn into paying customers.
Using our SEO Services in Cape Town to begin a Blog for your brand or optimising existing blog content will put you on a path to ranking well and converting Leads into paying customers as well. Next, we’ll dive deeper into the 6 main benefits of having an SEO Blog linked to your website, so you can see the perks of having an SEO blog linked to your own brand’s website.
Call For a Quote:
Robyn: 084 406 0801
Let’s Build Something Together
Let’s talk about that thing that you had in mind that you wanted to do for your business that you thought was a good idea. Let’s put your ideas into practice. And if you have no idea, where here for that too. We’ll come up with kickass appropriate ideas for your business.
Does my business really need SEO?
Yes it does. You can build a website. But that’s no gaurantee of traffic. Your website is essentially a useless asset without traffic. If you increase traffic through SEO, your R5,000 website becomes worth R250,000. It’s a capital investment. Other than that, you’ll always have Google as a business partner otherwise, chewing into your revenue through advertising costs. Google can take anywhere from 10 to 50% of your revenue in click costs. However, SEO, once in place, keeps on giving free traffic. And if you rely on Search engine marketing, you’re only tapping into 20% of your market. Where as organic search will give you 100% of your market.
What kind of SEO efforts do you specialize in?
Keyword Research
Competitor Analysis
Content Creation
On-page SEO
Off-page SEO
Technical SEO
Backlinks
How do you measure the results of your SEO efforts?
Analytics is important to confirm we’re doing the right thing. We probide clients with monthly update reports. We use Google Analytics and Google Search Console and SEM Rush amongst others as our main performance indicators, including increases in traffic, sales and inquiries and revenue performance depending on what we’re actually doing for you as a service.
Who is responsible for creating the content your agency provides?
We are. We have in-house preferred partners who are copy writers who work together with our graphic artists on what they want for whats best for the content being written. It’s a collborative team effort.
What is video marketing and why do I need it?
Videos can be used on your social media, website and Youtube, to send traffic back to your site about your product. It increases Google traffic. Especially for businesses just starting out, video can capture the attention and understanding of your target audience in under 2 minutes. When viewers watch a video, they retain 95% of the message, yet only 10% after reading written content.
How much involvement is required from the business?
To help you better understand your situation, we have developed a scale of outsourced marketing maturity. Marketing tasks tend to be either specialized or routine. Specialized functions are needed infrequently and require a relatively high level of skill. Routine operations are conducted on a regular basis and require less skill, though they are not necessarily easy to implement or manage.
This scale is a tool you can use to determine your firm’s level of investment in outsourced marketing. It is not a measure of marketing sophistication (for instance, a Level 5 is not necessarily better than a Level 1), nor do individual levels correspond to firm size. But if you are evaluating outsourcing as a strategy, this scale can help you understand how you compare to other firms.
Level 1 – All functions in-house. This level tends to apply to firms at both extremes of sophistication — those that do little marketing at all and those with large, highly skilled marketing teams.
Level 2 – Some specialized functions outsourced. Usually this approach is used by firms that try to handle most of their marketing inside the firm even if they aren’t expert at them. These firms outsource only when they don’t have the skills to carry out a particular task (such as designing and coding a website).
Level 3 – Outsource specialized functions. Retain routine operations. These firms want experts working on the most technical aspects of their marketing. A relatively low-level in-house marketing team takes care of the more straightforward tasks.
Level 4 – Most specialized functions and some routine operations outsourced. Firms at this level maintain a very small marketing team to handle a few tasks that they want to keep close to home. But the majority of their marketing is conducted by an external firm that coordinates with the in-house team.
Level 5 – All functions outsourced. At Level 5, all marketing, including much of the strategy, is handled by a third-party team. This team works closely with management to align the marketing strategy with overall business objectives. Firm management is kept apprised of performance at frequently, regular intervals.
Client Testimonials
Mustard Seed Marketing Services is our preferred Marketing Advertising and Public Relations Agency.
The company helmed by Robyn Loy oversees our social media accounts, sms campaigns and marketing pertaining to customer satisfaction and awareness online.
Mustard Seed Marketing Services executes our marketing on a consistent and regular basis and Robyn and her growing team do so in a professional and efficient manner.
My clients and patrons have told me how good my marketing is and how far a reaching we are. We are getting the word out there about our Portuguese restaurant.
Robyn and her team are consistent and deliver results. I’m very happy with my website and Mustard Seed Marketing Services is reliable and results driven.
Robyn and her team are consistent and deliver results. I’m very happy with my website and Mustard Seed Marketing Services is reliable and results driven.
Our social media marketing is definitely working. Calls as far as the Far East but in 5 months it generated over a million and a half in revenue.
Our social media marketing is definitely working. Calls as far as the Far East but in 5 months it generated over a million and a half in revenue.